"At least 90% of all golfers grip their clubs incorrectly" James Day - PGA Golfer Golf coachiing contributor for GO, Golf Monthly, Golf International & founder of Urban Golf It is a unique tool that can be used on any club in the Golfers bag. Designed in conjunction with several PGA Golfers the golf-grip™ was tried and tested on hundreds of Golfers of all abilities. Consistent use is found to promote muscle memory allowing the Golfer, with practice and time, to achieve the perfect grip - without assistance. Spend a little time researching the perfect golf grip & you will find many books, articles and videos from some of the most prominent Golf industry professionals. They all seem to agree, the grip is one of, if not the most important aspects of a Golfers game. The first thing to get right. We believed that such an important part of the game should have a specifically tailored training aid. From that concept, golf-grip™ was born. Developed over 5 years, through many hours of ergonomic research and design development we have honed the golf-grip™ to an easy to use product that delivers you the perfect grip – every time.